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When a customer's merged profile in your CDP includes their marketing and purchase information, you can reduce ads to consumers who've already...

With many different types of marketing innovation out there each one typically with its own three-letter acronym you may question where CDPs...

Platform Selection: There are many kinds of CDPs that are available It is therefore important to be aware...

Making the Customer the Heart of Everything This is why a CDP lets you integrate of real-time and raw customer data, offering...